![]() ![]() ![]() ![]() Over the last three years, dentsu clients from the automotive and FMCG sectors have been creating deeply immersive experiences on the platform which reach audiences in new and engaging ways. The new agreement is a milestone in dentsu’s existing relationship with Roblox. ![]() The agreement is the latest in a series of metaverse and Web3 initiatives at dentsu, as it builds out the industry’s most robust technology, infrastructure, and service model for clients to take advantage of future trends and next-generation immersive environments.Īs a result of the partnership, dentsu clients will gain insight into Roblox’s advertising technology innovation and utilize dentsu’s expanding development resources to co-create custom experiences that bring their brands closer to their audiences. The first advertising holding company to be named, dentsu will help accelerate brand innovation on the platform by supporting brand and IP experience development, expanding the breadth and depth of developers on the roster, and co-architecting a new, immersive advertising ※2 model with Roblox. As part of the Roblox Partner Program, dentsu can offer its clients a more in-depth education and access to one of the world’s fastest growing global platforms along with the unparalleled opportunity to scale brand innovation, driving growth. The multi-year, strategic partnership with Roblox (NYSE: RBLX), the global immersive platform where millions of people connect and communicate daily, builds upon an existing relationship between the two organizations that began in Japan and is now expanding globally. (Tokyo: 4324 ISIN: JP3551520004 President & CEO: Hiroshi Igarashi Head Office: Tokyo Capital: 74,609.81 million yen) announced today that it has joined the new Roblox Partner Program *1 as a founding partner. ― Dentsu named as the first advertising holding company partner Multi-year, strategic partnership provides clients with new levels of access to growing and engaged community of more than 66 million daily active users ― ![]()
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